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Corporate News

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  CP-Meiji “Good Life Can Happen Every Day”

  1 August 2017

  CP-Meiji accentuates its standpoint on “Good Life Can Happen Every Day” through allocation of over 10 million Baht budget and partnership with the Thai Health Promotion Foundation and Woody World in launching the “60 Day Best of Me” app for free download to promote good health within 60 days for Thai people nationwide. CP-Meiji as the leading brand in Thai pasteurized milk market together with Thai Health Promotion Foundation and Woody World invite Thai people to take care of own health by adjusting eating habits and exercising through 60 Day Best of Me app which features food recipes for all 3 meals of the day and various exercise methods as recommended by 5 famous trainers. Ms. Chalinee Poonlarbmongkol, Assistant Director of Corporate Affairs of CP-Meiji reveals “CP-Meiji has always recognized the importance of people’s health and quality of life through various projects including dairy farmer training to improve quality of raw milk, adoption of modern technology to ensure products are high standard and safe, and investment in research for innovative health solutions for consumers of all ages.” “60 Day Best of Me” app was developed from the desire to enable Thai people to easily take care of own health through smartphone which has become an important device that people in this ear cannot live without. The outstanding feature of the app lies in the completion of 3 missions which are “Bite, Burn and Build” (1) Mission Bite comprises food recipes for breakfast-lunch-dinner which user may choose Smart Food that can be ordered from various restaurants or select Super Food for people who enjoy cooking. (2) Mission Burn is fat burning program through walking which is the easiest and most effective method. User may select either normal walking or treadmill walking. Walking duration is recorded and user may select walking speed from 3 levels – normal, fast or brisk walking speed. (3) The last mission, Mission Build, provides guideline for muscle building exercises in the form of both still images and VDO by 5 trainers including Woody, Kalamare, Meiji, Fahsai and Noo Mam.” “Beside the 3 missions, 60 Day Best of Me app is also a social media platform for users to post messages, add friends and create groups to follow each other’s progress to make the activity more fun and to provide users with more moral support.” Ms. Chalinee concludes that "CP-Meiji invested more than 10 million Baht to support the development of the application and to promote it as we believe that this project is beneficial and offers tangible results. More significantly, this app is a collaboration among three sectors — the government (Thai Health Promotion Foundation), private sector (CP-Meiji) and the media (Woody World) – to jointly promote good health for Thai people which will lead to happy society.” The app is available for free download via iOS App Store and Google Play for Android by searching for 60 Day Best of Me.